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Dovex; The Organic Experts.
Growing, packing and delivering the finest organic tree fruits is the foundation of the Dovex mission. We don’t do organic as an appendage to our conventional core; rather it is our very essence, the reflection of our values as individuals and as a company.
Helping you grow the organic tree fruit category.
Because we understand organic, the Dovex marketing team can suggest a whole series of effective merchandising schemes sure to grow the volume and profitability of the category. Tap into this deep reservoir of experience to the benefit of your organic program!
We understand the organic consumer.
Identifying and reaching the organic consumer has been all the rage of late. And with good reason as seismic demographic shifts in the US population have expanded the size and attractiveness of this segment to retailers. The battle is not over the small (single digit percentage) hard-core organic consumer so much as the broader “soccer mom” group that tends to move in and out of the organic arena.
As you would expect of an industry leader in the organic realm, Dovex has been associated with much of the cutting edge research of late that discerns the identity and habits of the organic consumer. Not just esoteric research for research’s sake, but useful actionable studies that offer our retailer partners blueprints to category growth and profitability.
For example a groundbreaking Dovex/Perishables Group study on the habits of the organic consumer conducted in 2006/07 provided answers to following key questions;
Which type of organic consumer prefers conventional supermarket formats?
What is the most critical purchase trigger for organic consumers?
How can supermarkets best leverage the organic opportunity in the fresh food department?
How should retailers strategically evaluate pricing opportunities and margins on organics?
For more of these innovative organic insights and how you can make go to work for you, contact the Dovex Marketing team.